Collect plane crashes
René Worni pays tribute to the Aargauer Zeitung.
René Worni praises the Aargauer Zeitung: "Total chaos reigns in the regional section. Everything is always in a different place. And mistakes are a nuisance. Otherwise, I'm satisfied," says Werner Diebold (72), a retired bricklayer from Baden. Flight attendant Heike Bösch (37) from Aarburg is more specific: "When I'm on the ground, I always read AZ. (...) I miss a counterpart to the feuilleton of the NZZ." Retired electrical engineer Gerhard Krische (74) from Nussbaumen has a hard time: "I don't like two-page reports at all. And why are Anglicisms used when there is a German expression?" And hairdresser Vittoria Mastronardi (17) from Rietheim says: "AZ's appearance is too youthful, a touch of NZZ couldn't hurt." (!) The Aargauer Zeitung celebrates its tenth anniversary. In the Extrablatt, it confidently puts up with audience responses to the legendary "cleaning woman question." Ten years is actually a cinch for an anniversary. But publisher Peter Wanner's flagship, a merger of Aargauer Tagblatt and Badener Tagblatt, has been the model for success in the Basel-Bern-Zurich media triangle since the launch of the Mittelland-Zeitung cooperation model: the inclusion of Basellandschaftliche Zeitung (thanks to a negotiating vacuum on the Rhine) is just the icing on the cake.
The anniversary makes us aware of how print media and audience habits are changing. AZ Editor-in-Chief Peter Buri talks about the new multimedia and multitasking generation. Making more newspaper with less money, offering one thing and not leaving the other, offering content multimedia on many channels, that's the motto of today's multimedia company.
But content needs to be cultivated. The strategy of customer orientation stems purely from economic calculations, to which journalism cannot be reduced, warns media scientist Mirko Marr. But fortunately, audience behavior remains unpredictable, even at AZ.
Sandra Sollberger (12) from Unterentfelden says: "I read everything about plane crashes and always cut out the reports. I've flown before, but I'm not afraid." Hopefully no one wants to add to that, do they?
René Worni, Editor
The anniversary makes us aware of how print media and audience habits are changing. AZ Editor-in-Chief Peter Buri talks about the new multimedia and multitasking generation. Making more newspaper with less money, offering one thing and not leaving the other, offering content multimedia on many channels, that's the motto of today's multimedia company.
But content needs to be cultivated. The strategy of customer orientation stems purely from economic calculations, to which journalism cannot be reduced, warns media scientist Mirko Marr. But fortunately, audience behavior remains unpredictable, even at AZ.
Sandra Sollberger (12) from Unterentfelden says: "I read everything about plane crashes and always cut out the reports. I've flown before, but I'm not afraid." Hopefully no one wants to add to that, do they?
René Worni, Editor
