The fondue for losers
The Burson-Marsteller advertising agency in Bern has kicked off the fondue season for Emmi's Gerber brand with a series of new commercials.
Cheese Burson-Marsteller in Bern has opened the fondue season with a series of new commercials for Emmi's Gerber brand. 50 years ago, fondue achieved the status of Swiss national dish. At that time, the melted cheese made the leap onto the official menu of the army and from there increasingly into private households. Because of its origins, fondue cooking was therefore a purely male preserve for a long time. But as men were not yet so well versed in cooking in those days, many were certainly relieved when Gerber launched the first ready-made fondue on the market around 40 years ago. The mixture was frowned upon by real fondue lovers, but managed to catch on - because after two glasses of Kirsch, a real Gerber fondue could hardly be distinguished from most hand-grated special mixtures. Gerber has been part of the Emmi dairy group since 2004. But the cozy atmosphere surrounding the fondue is still the same for today's generations, as Burson-Marsteller is now reminding us in a new campaign for Gerber.
The commercials tell short stories in which you see people in situations that are initially incomprehensible. For example, an ice hockey player does a pirouette like an ice queen. This is followed by the question: "When was the last time you lost your bread in a fondue?" This is about the old custom that someone has to pay a penalty if they lose their bread in cheese.
The commercials were produced by Recycled TV in Bern. The final image shows the fondue group smiling comfortably into the camera and a pack shot of a new "Fondue & Dip". This new convenience product brings the "fondue for dipping" in a special double chamber cup. One part of the cup contains a small portion of Swiss cheese fondue for the microwave oven. The other compartment contains crispy Italian dip tronchetti.
Andreas Panzeri
The commercials tell short stories in which you see people in situations that are initially incomprehensible. For example, an ice hockey player does a pirouette like an ice queen. This is followed by the question: "When was the last time you lost your bread in a fondue?" This is about the old custom that someone has to pay a penalty if they lose their bread in cheese.
The commercials were produced by Recycled TV in Bern. The final image shows the fondue group smiling comfortably into the camera and a pack shot of a new "Fondue & Dip". This new convenience product brings the "fondue for dipping" in a special double chamber cup. One part of the cup contains a small portion of Swiss cheese fondue for the microwave oven. The other compartment contains crispy Italian dip tronchetti.
Andreas Panzeri
