Pas Mal: Lots of humor and action in the Ovo winter campaign 2024/25
The latest Ovo winter campaign once again features freestyle ski star Andri Ragettli on the slopes. Anaïs Decasper and Killiane Hamache also make appearances. The campaign by Pas Mal focuses on entertaining social media content that combines winter sports with the iconic beverage.
Ovomaltine remains true to its line and is also linking the current winter campaign sporting action with humor. The new videos show Ragettli, among other things, how he sitting on a camping chair jumping over a ten-meter-high kicker, or at the Breakfast on the slopes. The camping chair heropiece achieved over 3.4 million views organically.
In addition to Ragettli, Anaïs Decasper is also an old acquaintance in the Ovo winter campaign and brings humor to the content. The Zurich-based content creator takes a humorous look at the pitfalls of winter sports - from the unsuccessful bluing to the fight with ski boots.
Killiane Hamache is a new addition to the line-up. The French-speaking content creator takes the audience on winter adventures in French-speaking Switzerland, from Ice swimming in the Blausee to night sleigh rides in Les Diablerets.
The campaign was developed by the Pas Mal agency in collaboration with Ovomaltine and the creators. "Our top priority when working with brands and creators is not to impose an idea on anyone, but to ensure that the chosen approach suits everyone," says Jonas Bayona, Creative Director at Pas Mal. The content is played out on Instagram, TikTok, YouTube and Snapchat.
Responsible at Wander: Caroline Benz (Brand Manager), Lena Cina (Brand Manager), Sarah Stoller (Digital Manager), Christof Stulz (Marketing Manager). Responsible at Pas Mal: Jonas Bayona (Creative Direction), Valérie Gantenbein (Account Direction), Noah Nüssli (Social Video Production), Julia Suter (Project Management). Responsible at Sir Mary: Katharina Günther (Planning & Consulting), Marion Nicolaus (AdOperations), Céline Zemp (AdOperations).
