"Times are changing. One thing remains certain." - maybaum film relies on Video First for Dormakaba
Dormakaba’s new branding campaign tells life stories in fast-forward from the perspective of a lock cylinder. Maybaum Film is taking a “video-first” approach, using AI-optimized still images for print and POS.
With the image campaign around "Kaba star", Dormakaba gets to the heart of the security promise of its locking systems through film. Maybaum Film developed the idea "Times change. One thing remains secure." and implemented it in two dynamic commercials.
The locking systems are presented as constant companions throughout life - from production to use in private and business premises. The campaign is aimed at homeowners and professional users and runs in three languages on YouTube, LinkedIn, Facebook, Instagram and via POS media. Additional assets, including AI-powered stills for print products, enhance the video-first approach to maximize impact across all channels.
Responsible at Dormakaba Schweiz AG: Sabine Widmann, Team Leader Marketing / Deniz Can Campaign Manager. Responsible at Maybaum Film: Flavio Alraun, Head of Producer Maybaum Film Production: Maybaum Film Producer: Flavio Alraun Line Producer: Till Hüssy Director: Alex Büche Camera & Editing: Sara Maag Color Grading: Silvan Michel Sound Design/Mastering: Tim Zumstein 3D Renderings: Chris Payne, OVI Images GmbH
