"Vin Vaudois" to become a brand name
Vaud winegrowers want to establish the term «Vin Vaudois» as a brand. Use of the label is voluntary, but it is recommended by the Vaud Wine Office.
Vaudois winegrowers want to establish the term "Vin Vaudois" as a brand. The use of the label is voluntary, but is recommended by the Vaud Winegrowers' Office (OVV), as reported by the SDA news agency on Tuesday. According to Robert Crüll, director of the OVV, the Vaud region can no longer afford to dissipate its energies and appear completely anarchic. Although the idea was initially ridiculed, it has now gained acceptance due to the opening of borders, overproduction and deregulation, and has thus created a new awareness among winegrowers and wine merchants. According to OVV, Vaud is doing pioneering work as it is the first Swiss region to use this marketing tool. The logo, created by a designer, is to be emblazoned on all Vaudois wine labels in future.
