Bühler & Bühler designs new branding for volenergy
The merger of Moveri AG and volenergy AG led to a realignment of the brand strategy. Bühler & Bühler created a modern brand identity that highlights the strengths of the family-owned company.
As a leading provider of liquid energy, volenergy operates the largest filling station network in Switzerland with BP, Ruedi Rüssel and Miniprix at over 700 locations. As part of the merger, the aim was to create a uniform image that harmoniously unites the large number of brands and offers.
The agency developed a comprehensive brand and communication concept that serves as the basis for all implementations. At the heart of the project is an updated corporate design with new imagery and the merging of the existing websites. Letterheads, tankers, trade fair stands and POS measures were also given a refresh.
Focus on sustainability and security of supply
The new branding reflects volenergy AG's role as an approachable family business that promotes both fossil fuels for mobility and heating as well as renewable energies. The brand thus underlines its responsibility for Switzerland's security of supply.
