Meier Tobler: New campaign with AI customers
Meier Tobler’s new campaign features satisfied customers in their home environments. The images were generated using AI to ensure that the people and homes represent the target customer groups as accurately as possible.
Meier Tobler's new campaign focuses on the direct connection to customers' everyday lives. Building on an earlier campaign in which customers took selfies with their new heat pumps, the current version takes this idea further in the home environment: customers now show themselves in their homes as they benefit from the perfect indoor climate provided by Meier Tobler solutions.
Unlike the previous campaign, the new campaign uses virtual people. Like the living environment, they were generated using AI. And in such a way that they represent individual customer groups targeted by Meier Tobler as accurately as possible. The testimonial statements express which aspect is important for the respective customer group when choosing a new heating system.
Responsible at Meier Tobler: Fabio Marzà (Team Leader Market Manager), Patrick Villard (Head of Marketing). Creation: AD/concept, AI photography and image processing/lithography: Youri Laubscher (yourimages.co); graphics/design: Felix Guebeli (8grafik); text/concept: Emanuel Scheidegger.
