Normal and Arpina showcase the furniture for joie de vivre
The Normal agency created a multichannel campaign for Arpina, including a launch video and an online store.
Arpina manufactures high-quality mini-trampolines made of Swiss wood, which can also be equipped with a sofa section.
While developing its strategy, Normal recognized that although its trampoline line is priced higher than lower-quality competing products, it is certainly comparable to designer furniture. That is why, in its current campaign and on its website, the agency positions the trampoline as a piece of furniture designed equally for exercise and for enjoying life.
The launch film immediately demonstrates the product’s benefits. The story, told from the perspective of a little girl, is based on the primal human urge to jump around on furniture. The film was produced by Ansich under the direction of Swiss director Matthias Kappeler. Pepe Lienhard composed the music for the film. In the recording studio, he improvised a cacophony on his saxophone that culminates in a harmonious melody, thereby underscoring the Trampoline Chair’s benefits.
The campaign is being used in various formats and lengths and links to the online store, which was also created by Normal.
Person in charge at Budgetcomputer.ch: Silvan Schwarz (Managing Director). Responsible for Normal: Martin Arnold (CD/Copywriter), Sven Loskill (Digital Director). Person in charge at Ansich: Matthias Kappeler (Director), Lara Lienhard (Producer), Nicolas Burri, Thilo Gundelach (Assistant), Simon Hardegger (Color Grading), Uko – The Audio Suite (Recording Studio), Daniel Mistric (Sound Engineer), Pepe Lienhard (Saxophone).
