Freedom above the clouds

Surreptitious advertising There was a great deal of excitement when a few observant consumers realized that they were not only being entertained and instructed in programmes such as "Lüthi & Blanc", "Tatort" or "Gesundheit Sprechstunde", but were also being tangibly advertised. "Surreptitious advertising" thundered the anger of the politically correct. However, it has now remained remarkably quiet when - completely new - surreptitious advertising is used in a commercial. Cleverly disguised as a beautiful and atmospheric image film for Swiss, Campari soda is shamelessly advertised on Swiss television channels. And this, without blushing, even for the real drink full of promilleschub and not just for an alcohol-free glider version. Surreptitious advertising in the advertising block - this is of course something of a legal vacuum when it comes to prohibited alcohol advertising. There is no precedent yet. Or as Reinhard Mey puts it in another song about the feeling of flying: "Above the clouds, freedom must be boundless ...". The strategy should work for the advertising agency. If the commercial is taken down, there will still be plenty of free advertising for Swiss thanks to the scandal in the media. If it stays in the air, it will be profitable for the client Campari, because Swiss will then have to buy a few bottles for the wooden class as well. Otherwise it would be unfair advertising. For the time being, this drink is not yet available on board in Economy. (pan