Franz&René puts on Movetia seven-league sneakers
Franz&René has been working for Movetia, the national agency for educational exchange and mobility, for several years. In its latest 360° campaign, Franz&René is collaborating with three well-known influencers, creating a giant flying sneaker, and leaving the three main protagonists thrilled.
We all know that traveling to other countries is cool. However, it becomes really enriching when we become part of local life while traveling, when we really immerse ourselves in local life. This is especially true for young adults at Swiss universities, to whom the new campaign is specifically aimed.
The iconic, visual world of Movetia sneakers, symbols of mobility, remains the same, but it has been given new superpowers. Like modern seven-league boots, the sneakers now carry students to new destinations. Together with a 3D specialist, Franz&René created a flying sneaker that passes by three Swiss universities and surprises influencers.
The result is a digital 360° campaign that is being disseminated via social networks and the wider internet, as well as at Swiss universities via posters, flyers and giveaways. Fortunately, a total of 33 universities are participating with great motivation. The message: a stay abroad enriches you, boosts your CV and promotes cultural exchange. Acting as influencers: From the German-speaking part of Switzerland: @christinarubies, from French-speaking Switzerland: @thomaasjqt and from Ticino @papadoc_7.
