Travel virtually in a real travel agency

Retailer Kuoni opened Switzerland's most modern travel agency this week. It stands out with a multimedia customer contact and customer loyalty concept from InciteMedia. The pioneering world of experience transports visitors into an interactive travel agency where they can see, hear and smell. In line with new customer needs, the branch symbolizes the fusion of travel agency, multimedia experience and digital advertising platform. InciteMedia was chosen by Kuoni as a partner and is responsible for the content concept, the technical solution and the content production and distribution. The technical core of the multimedia experience is the InciteMediaCenter. In the trendy lounge, guests can find out about destinations and travel offers using interactive terminals with travel browsers integrated into lounge tables. They are animated by images of countries near and far, which are shown on the video wall and bring the respective ambience directly into the store. And at the bar, travel offers can be selected and booked directly via Internet terminals. "With this travel agency of the future, Kuoni has recognized the trend towards a fusion of retailing and advertising. This type of marketing with interactive worlds of experience makes the offer more tangible and emotional for the customer," says Roland Kümin, founder and Managing Director of Incite Media.