Rocket Wins Pitch for the Concordia Family Program
The Lucerne-based agency Rocket is handling the rebranding of «Conci-World,» Concordia’s family program, and is focusing on a modern, digitally oriented redesign.
Rocket was able to prevail against strong competition and secure the contract for the rebranding of the Concordia family program "Conci-World". The concept focuses on a contemporary, family-friendly reorientation: in addition to a fresh web presence and a new name, the program will also be further developed on digital channels in order to promote family engagement with targeted analogue and digital experiences.
Conci-World will drive the shift towards a more customer experience-focused strategy, with social media playing a key role. For the popular Concordia brand, this means that events and competitions will continue to play a central role, but will now be embedded in a more dynamic and interactive platform.
At the same time, Rocket will also manage the social media presence of the Concordia umbrella brand and communicate via various channels throughout Switzerland. For Lara Heinisch, Account Director at Rocket, this is an opportunity to play an active role in shaping the future of the Concordia brand. Mathias Schürmann, Managing Partner, also emphasizes that the mandate fits in perfectly with Rocket's recent membership of the Leading Swiss Agencies.
