Fachwerk creates anniversary campaign for Pallas
Fachwerk Advertising is launching a cross-media anniversary campaign for the Pallas Clinics umbrella brand, partnering with SRF to focus on television as the primary medium.
The campaign focuses on the story of a photographer who has been capturing special moments with her camera since childhood. Her eyes are her most valuable tool. Today, as a successful photographer in her 50s, she relies on her eyesight more than ever. This story is a symbol of the lifelong importance of healthy eyes and illustrates the close relationship that Pallas Kliniken maintains with its patients. The headline "For 30 years for the love of my eyes" reflects the photographer's perspective as a customer.
The campaign also emphasizes the comprehensive services offered by Pallas Clinics in the fields of dermatology and aesthetic medicine. In the field of dermatology, the variant "For 30 years for the love of my skin" is used and in the field of aesthetic medicine "... for the love of my beauty". This headline style allows the campaign to cover all areas of Pallas Kliniken at the umbrella brand level and leads to a strong emotionalization of the topics.
The campaign will run from the end of September to the beginning of November on various SRF channels in German-speaking Switzerland and will be supported cross-media by a broad online presence, OOH/DOOH and print. A targeted 10-second placement directly before 10vor10 on SRF1 in October will further increase the impact. Print ads and publicity reports in regional daily and weekend newspapers are used to promote the locations, a special concern of Pallas Kliniken. The campaign is also based on a close partnership with Ringier and uses the new "Eye Health" sub-channel on blick.ch.
Responsible at Pallas Kliniken: Nektarios Thanasis (Marketing Director), Denise Hochstrasser (Head of Corporate Communications), Larissa Rehli (Digital Marketing Manager), Aleris Graf (Digital Creative Manager), Zoé Weber (Marketing Operations Coordinator). Responsible at Fachwerk AdvertisingTino Heuter (Creative Director), Beat Egger (Text), Dave Seiler (Motion & Graphic Design), Joel Amrein (DTP), Stefanie Schnyder (Consultant), Woula Goutziomitros (Consultant Health Care & Pharma), Damian Wolfisberg (COO & Senior Consultant). Production by Sebahat Film+Foto GmbH: Jonathan Heyer (Director, DOP, Photography), Damaris Eigenheer (Styling), Carol Geiger (SFX Make-up), Nicolas Bechtel (Editor), Simon Hardegger (Grading), UKO (Sound Studio), Sebahat Derdiyok (Producer).
With its 19 locations in German-speaking Switzerland, Pallas Kliniken AG is one of the largest clinic groups in Switzerland and is celebrating its 30th anniversary. For three decades, Pallas Kliniken has stood for the highest quality in ophthalmology, dermatology and aesthetic medicine. They accompany their patients from childhood to old age in order to promote their long-term visual health and well-being.
As an ASW member, Fachwerk Advertising focuses on creative excellence and innovative approaches in the digital and analog advertising world. Our portfolio includes customized strategies, concepts and implementations in the areas of branding, campaigning, employer branding, pharma & health marketing and media. With a dedicated team of 14, we focus on the needs of our clients in order to position brands successfully.
