The Goldbach booking tool now offers TV advertising
Effective immediately, advertisers can use the booking tool from Goldbach Regional—the SME division of the advertising agency Goldbach—to book TV ads on national TV channels such as RTL, 3+, and Pro7.
With immediate effect, advertisers can book TV advertising from CHF 1,000 in their region with Goldbach Regional, the SME division of the Goldbach Group. Pause Ad was launched in 2022 as a world first in the Swiss advertising market. Thanks to further technological development and integration into the Goldbach booking tool, Swiss SMEs now also have the opportunity to use Pause Ads regionally and cost-effectively.
Following the integration of digital audio into the Goldbach booking tool last spring, TV advertising is now also available to advertisers. The channels print, online, DOOH, video and social media can also be used. Thanks to the various targeting options and the low booking prices, the tool is particularly attractive for SMEs: "The fact that we can now also offer TV advertising from as little as CHF 1,000 fits in perfectly with our goal of making advertising possible for SMEs with a small advertising budget," explains Thierry Furrer, Managing Director of Goldbach Regional.
A pause ad is a static display ad that appears when the live TV program is paused or time-shifted TV usage is paused. Advertisers have the option of displaying these pause ads at district level.
