Witwinkel and Tibits formulate a declaration of love for the "Ruby Royale"
Witwinkel introduces Tibits« new »Ruby Royale« burger. In a humorous and romantic campaign, the ruby-red burger is presented as the »burger of love.".
Inspired by the iconic music videos of artists such as Kenny G and Serge Gainsbourg & Jane Birkin, the film unfolds in opulent, sensual images: A passionate Tibits customer falls head over heels in love with the Ruby Royale and savors it with relish, bite by bite, while literally being showered with hearts.
The special visual presentation of the commercial is intended to take Tibits' communication to a new level and emphasize that the new Ruby Royale is a burger that you simply have to fall in love with.
Witwinkel is responsible for the idea and concept of the campaign, the planning, organization and coordination of the shoot as well as the implementation, direction, post-production and sound design. The campaign will be shown on Tibits' social media channels from the fall and will put a stronger focus on the Tibits range of burgers and sandwiches.
