Masterfoods mobilizes against advertising
The manufacturer of well-known candy brands such as Mars and Snickers plans to stop using children in its advertising in the future.
The manufacturer of well-known confectionery brands such as Mars and Snickers no longer wants to advertise to children in future. The confectionery company Masterfoods wants to raise the advertising age limit from the previous six years: Children under the age of twelve should no longer be enticed to buy its chocolate bars. As reported by Süddeutsche Zeitung, the company has announced that it will no longer advertise the two high-calorie bars and other "core products" to this age group. The Financial Times reported this on Monday, citing a letter from the company to the EU Director-General for Health and Consumer Protection, Robert Madelin.
Masterfoods also owns the Twix, M&M's, Bounty and Milky Way brands. According to the report, the ban will apply to advertising in all media, including the internet.
Competitors Nestlé and Pepsi, on the other hand, have no age limit in their advertising, according to Süddeutsche Zeitung. Food giant Kraft, on the other hand, does not advertise to children under the age of six and emphasizes that it only advertises fruit juices and other healthy products to children between the ages of six and eleven.
Masterfoods also owns the Twix, M&M's, Bounty and Milky Way brands. According to the report, the ban will apply to advertising in all media, including the internet.
Competitors Nestlé and Pepsi, on the other hand, have no age limit in their advertising, according to Süddeutsche Zeitung. Food giant Kraft, on the other hand, does not advertise to children under the age of six and emphasizes that it only advertises fruit juices and other healthy products to children between the ages of six and eleven.
