LSA Live Talk on "AI in advertising production"
The next LSA Live Talk, coming up this Wednesday, will focus on the use of AI in advertising production. The topic will be explored using the DVAG testimonial campaign featuring Jürgen Klopp as an example.
(Generative) Artificial intelligence has also arrived in advertising production. The Deutsche Vermögensberatung TV commercial with brand ambassador Jürgen Klopp was produced using deepfake technology and an AI-generated voice (m&k reported). Klopp was only on location briefly to have his face photographed from all sides. The rest of the film was shot with body doubles, and in post-production their faces were replaced by Klopp's. His voice was also synthesized by an AI, based on numerous original sound recordings, to achieve a realistic reproduction.
Christof Zogg discusses with Petra Dreyfus (Wirz), Caspar Heuss (Wirz) and Michael Rebstock (DVAG) what the prerequisites are for the successful use of AI, how the technology can be used and how the opportunities and risks should be assessed in view of deep fakes, based on this much-noticed advertising campaign by Deutsche Vermögensberatung with the trainer icon.
The LSA Live Talk will take place on Wednesday, August 14, 2024 at 11.30 am. No registration is necessary.
