The perfect complement
Insurance Agency Grendene, Ogilvy & Mather shows Allianz Suisse why it's important to have the right insurance.
Insurance company Grendene, Ogilvy & Mather shows for Allianz Suisse why you should insure yourself properly. What good is half a playpen? "Nothing," say the creatives at Grendene, Ogilvy & Mather. Although the child in the playpen is protected on one side, on the other side it is completely unsecured and at the mercy of life's impending adversities. Half a playpen is a simple but striking realization of the problem of "safety". Things get a little more complicated when it comes to unit-linked life insurance, participation in the capital markets, tax optimization with the 3rd pillar and risk insurance. "That sounds complex and complicated," says Thomas Bolliger. However, the new CD at Ogilvy is convinced that even complex things should be explained clearly in advertising. The four subjects for an Allianz Suisse campaign therefore aim to "communicate the advantages of an insurance product simply and quickly".
Reduced to the essentials, the advantage of the product is that you no longer have to choose between security and return when investing money. Instead, it is a clever combination of classic life insurance and flexible investment. In plain language: no compromises, no half measures.
The campaign translates this message into a direct, striking visual language. Objects cut in half, such as detached houses, grand pianos, deckchairs and playpens, dramatize the worthlessness of other, one-sided solutions. The headline supports the pictorial symbolism, specifically tailored to the different motivations of the target groups. The four different advertisements support a sales campaign and are linked to mailings and internet banners.
Andreas Panzeri
Reduced to the essentials, the advantage of the product is that you no longer have to choose between security and return when investing money. Instead, it is a clever combination of classic life insurance and flexible investment. In plain language: no compromises, no half measures.
The campaign translates this message into a direct, striking visual language. Objects cut in half, such as detached houses, grand pianos, deckchairs and playpens, dramatize the worthlessness of other, one-sided solutions. The headline supports the pictorial symbolism, specifically tailored to the different motivations of the target groups. The four different advertisements support a sales campaign and are linked to mailings and internet banners.
Andreas Panzeri
