Dreifive realizes imaginative AI social campaign for Baloise
Baloise has launched an eye-catching social performance AI campaign that covers the entire marketing funnel. The agency Dreifive was responsible for the concept, ideation, and creative execution.
The starting point of the campaign was the narrative "Baloise insures against almost everything - and thanks to generative AI, it is possible to visually create all those situations that you could previously only imagine in your mind". This pushing of boundaries and making the previously impossible possible was the reason why Baloise chose this path - and thus brought dragons, aliens and dinosaurs to the heart of Switzerland.
According to Dreifive, the performance campaign showed "extremely good values" and above-average achievement of the performance KPIs compared to previous campaigns. This was also achieved thanks to the attention-grabbing advertising material and appropriate targeting.
The campaign showed that creative and new innovative assets are important for all digital campaigns today - but especially for social media - in order to stand out from the crowd and generate good performance values.
"The standardization of artificial intelligence opens up new possibilities for us and motivates us to rethink traditional digital marketing tools. Together with Dreifive, we were able to successfully implement a creative campaign with innovative visuals using AI," says Loïc Keiflin from Baloise.
Responsible at Baloise: Corina Schuler (Senior Online Marketing Manager, Digital), Loïc Keiflin (Chapter Digital Sales & Marketing), representing the entire Baloise digital marketing team. Responsible at Dreifive: Ramona Huber (Teamlead Social Media), Sandro Kohler (Senior Digital Arts Designer), Bibiana Schwarz (Digital Arts Designer), Manuela Vesey (Digital Arts & Lead Designer), Isabel Steiner (Director Creation & Production), Marleen Albert (Head of Social Media).
