Reflex is published in English in German-speaking Switzerland
The French edition of Reflex magazine got off to a successful start. Now, the launch of the science and innovation magazine is being expanded to the rest of Switzerland.
The French version of Reflex magazine got off to a successful start. Now the launch of the magazine for science and innovation is being extended to the rest of Switzerland. From this week, the English edition of Reflex will be distributed by Valora, a wholesaler that supplies more than 7,000 points of sale in the German-speaking cantons of Switzerland.
Pierre Grosjean, co-founder of the press agency Largeur.com, which produces the magazine on behalf of EPFL, wants to build on the success of the French edition in German-speaking Switzerland. It is a risk to present a magazine in English on the German-speaking market. But readers who are enthusiastic about science usually understand English. In addition, the largely Swiss topics would arouse their interest, says Grosjean.
According to a press release from Largeur.com, the second issue of Reflex will be published in French at the beginning of June and in English at the end of June.
Pierre Grosjean, co-founder of the press agency Largeur.com, which produces the magazine on behalf of EPFL, wants to build on the success of the French edition in German-speaking Switzerland. It is a risk to present a magazine in English on the German-speaking market. But readers who are enthusiastic about science usually understand English. In addition, the largely Swiss topics would arouse their interest, says Grosjean.
According to a press release from Largeur.com, the second issue of Reflex will be published in French at the beginning of June and in English at the end of June.
