Massively higher sponsorship income
TV marketing Publisuisse delivers considerably more sponsorship money to its parent company SRG than in the previous year.
TV marketing Publisuisse delivers considerably more sponsorship money to its parent company SRG than in the previous year. 284.8 million francs of the total turnover of 336.5 million francs generated by SRG marketer Publisuisse in 2006 was delivered to SRG, 12 million francs more than in the previous year. This is according to Publisuisse's 2006 annual report. However, at CHF 268 million, the amount that SRG receives from TV advertising remains almost the same as in the previous year (2005: CHF 266.2 million). However, Publisuisse is able to transfer significantly more sponsorship money to its parent company: While the figure was CHF 6.6 million in 2005, this year it is CHF 16.8 million, an increase of 254 percent. This was primarily made possible by an expansion of the portfolio: Publisuisse has also been responsible for sponsoring the French-speaking Swiss television station TSR since last year, which alone brought it 8 million in additional revenue. Whether this is more than what TSR generated on its own in 2005 is not clear from the figures. On the other hand, Publisuisse was able to increase its radio sponsorship turnover for all four SRG station chains by 8 percent to CHF 8.1 million. At TSI television in Ticino, revenue growth amounted to 11 percent, with total income amounting to one million francs.
Publisuisse has not only recorded large leaps in sales in SRG marketing, but also in Tele News Combi (TNC), the advertising combination of eight private TV stations in German-speaking Switzerland. Although the Publisuisse annual reports do not reveal the amounts in Swiss francs, they do reveal this much: since 2003, when the TNC was first listed in the Publisuisse online booking tool Publiplan, the Combi has more than tripled its turnover. In 2004 it increased by 130 percent, in 2005 by a further 40 percent and last year by another 10 percent. It is now likely to be at least CHF 12 million. Publisuisse is not responsible for all of this, as the PubliGroupe subsidiary Radiotele also markets the Kombi. However, the growth rates show how much the Publisuisse tool alone accounts for - and why the Tele Romandie Combi and the Swiss Radio Pool have now also chosen the SRG subsidiary as their sole marketer.
Markus Knöpfli
Publisuisse has not only recorded large leaps in sales in SRG marketing, but also in Tele News Combi (TNC), the advertising combination of eight private TV stations in German-speaking Switzerland. Although the Publisuisse annual reports do not reveal the amounts in Swiss francs, they do reveal this much: since 2003, when the TNC was first listed in the Publisuisse online booking tool Publiplan, the Combi has more than tripled its turnover. In 2004 it increased by 130 percent, in 2005 by a further 40 percent and last year by another 10 percent. It is now likely to be at least CHF 12 million. Publisuisse is not responsible for all of this, as the PubliGroupe subsidiary Radiotele also markets the Kombi. However, the growth rates show how much the Publisuisse tool alone accounts for - and why the Tele Romandie Combi and the Swiss Radio Pool have now also chosen the SRG subsidiary as their sole marketer.
Markus Knöpfli
