Racism, AI and sexism: diverse program at the 2nd Gisler Summit

The Gisler Summit is the largest annual event organized by the Gislerprotokoll association. The event serves to inspire, inform and exchange ideas on topics from the DEI cosmos. All members and interested parties are invited to attend. The Gisler Summit was sold out this year and took place in front of a full house.

Before the Gisler summit, the association's general meeting was also held, at which board member Andrea Heller was thanked for her work over the past two years and Laura Saner was welcomed as a new board member.

Sexism, racism and inclusivity in AI

The Gisler Summit itself began at 5 p.m. with introductory words from co-initiator and association president Nina Bieli. Among other things, she presented the recently published Stereotype Analysis, an annual analysis of moving image advertising in Switzerland (Werbewoche.ch reported). The conclusion: things are looking up, but there is still a lot to do.

This was followed by the first keynote speech of the evening by Anja Nunyola Glover on the topic of "A racism-critical view of advertising". The racism expert vividly demonstrated how racist stereotypes are not visible at first glance and what agencies can do to avoid them.

In their keynote, the two TBWA creatives Vittoria Apicella and Luca Lilla from Italy presented their award-winning work on biases in artificial intelligence and the potential of AI in terms of making disabilities visible. They conclude that while Generative AI is still not inclusive, it can still be used for inclusive campaigns and projects.

Isabel Gabor closed the event with her decisive contribution "(M)ad girl - sexism, anger and activism." She made it clear how widespread sexism is in the agency world and also called on Swiss agencies to take a stand against sexism.

After these three varied and informative keynote speeches, Nina Bieli bid farewell to the attendees for a lively exchange during the Apéro Riche. Nina Bieli was delighted with the sold-out ticket situation: "This once again confirms to all of us - Board and members - that the topic is still highly relevant and topical. At the same time, it's also great that we were able to take an important look beyond the Gisler Protocol with the contributions from Anja Nunyvola Glover and Isabel Gabor and that we received powerful but also motivating impulses from both of them," says Bieli.

Karin Knapp, Head of Corporate Communications at Aroma and responsible for events on the Gislerprotokoll Board, is also satisfied: "The fact that we can organize an event like this once a year for our members - and of course anyone else who is interested - and thus give the membership fees back to the very people who live the Gislerprotokoll every day, is a great feeling every year."