Publica4 launches new advertising format "Panorama Ad" with Nissan
Publica4«s new »Panorama Ad” allows for the placement of up to five different images and videos, each with its own advertising message. Users can interactively explore the various messages.
In collaboration with the agency OMD, Publica4 has realized the first Panorama Ad for Nissan powered by Astara. The image effect is intended to anchor the campaign in the minds of the target group. A preview of the format is available here for Desktop and Mobile.
"By introducing these new advertising formats, we are able to further intensify awareness of our Nissan brand and successfully position the brand," says Nicolas Gspan, Marketing Communications Manager at Astara Switzerland.
Responsible at Astara Mobility Switzerland: Nicolas Carbonell (Marketing Director), Muriel Laporta-Asté (Head of Advertising & Media), Nicolas Gspan (Marketing Communications Manager). Responsible at OMD: Monika Mäder, (Communication Director), Sibylle Gabriel (Senior Communications Consultant). Responsible at TBWA Switzerland: Shari Jork (consulting), Mark Levay & Marco Kamber (creation), Marc Pflug (image editing & DTP). Responsible at Publica4: Luca Maier (Chief Sales Officer).
