Dachcom supports SMGV in the digital transformation

Dachcom has supported the SMGV in its digital transformation, including the new digital platform Smgv.ch built. Based on Pimcore, a future-proof solution was created that can be flexibly expanded. For the digital relaunch, the entire structure of the site was revised and geared towards different user journeys. At the heart of the new site is the high-performance live search, which is designed to make the site a real experience for users. Other features include the advertising module for marketing, a clear download center, a member login via SSO and various authorization groups, controlled via the central user administration. AI tools such as the DeepL bundle from Dachcom were also used.

The digital transformation at SMGV also affected the printed industry magazine Applica. The trade journal has been restructured and given a fresh design for the future. It has also been linked even more closely to the digital SMGV world. The magazine is still published in print. However, the content was comprehensively digitized with the relaunch of the association's website and integrated into the online presence. Subscribers have access to extended digital content.

In addition to the website and the magazine, Dachcom has also redesigned and launched its marketing.

Responsible agency: Dachcom.