WPP Team Connect celebrates the "specialist market for homemade joie de vivre"
On Thursday, Migros Do it + Garden celebrated the grand opening of its Zugerland location. The marketing campaign was developed by WPP Team Connect.
Customers of Do it + Garden Zugerland can expect a revised store concept for the product range and sales area. The first "specialist store for homemade joie de vivre" is not intended to offer a typical DIY store product presentation in confusing warehouses, but rather the ideal space for plenty of inspiration to try out, create, design, plant and work.
The accompanying launch campaign by Team Connect will appear in OOH, POP and print from the end of January and is intended to create anticipation for the new shopping experience in the Zugerland store. The subjects of the campaign show do-it-yourselfers decorating their homes with colors or plants, creating a balance with the baking or DIY range or developing completely new energies with a crochet hook.
To bring the creative vision to life and fulfill the client's desire for efficient production, Team Connect turned to generative AI. The participating agencies Scholz & Friends, Ogilvy, Wunderman Thompson and Hogarth use AI technologies to increase their productivity and pave the way for their seamless integration into rapidly evolving business processes.
Responsible at Do It + Garden: Roland Seiler (Head of Do it + Garden), Kai Hannwacker (Head of MarKom), Aline Nyffenegger (Head of POP Management & Strategic Projects), Cyril Biland (Manager Media Excellence).
