New study advises advertising on S-Bahn and Intercity trains
Die Wigra MediaTools AG präsentiert aktuelle Marktdaten basierend auf einer Studie von GfK Switzerland AG. Die Zahlen zeigen auf, dass Werbekampagnen in S-Bahnen und Intercity-Zügen grosse Wirkung erzielen.
Benjamin Keil, Head of Wigra RailTools, is delighted with the results of the new GfK study: "The facts speak for themselves: for media agencies planning a national campaign, the RailPoster and RailMidiPoster in the S-Bahn and Intercity trains is a must."
High chances of contact and long duration of stay
The trend towards public transportation is undeniable. According to the 2009 study conducted by GfK Switzerland AG, the time spent on the train per journey is higher than ever before: the average time spent on the S-Bahn is 39.6 minutes, and 100.9 minutes on Intercity and Interregio trains. The reach has also increased enormously: with four weeks of 50% occupancy, the contact opportunities for the Zurich S-Bahn are 8.735 million and for Intercity and Interregio trains even 10.951 million.
Attractive form of advertising
RailPosters are a popular advertising medium - also among viewers! The GfK study shows that RailPosters are more appealing than other forms of advertising and stand out qualitatively from other public transport advertising media. RailPosters are predestined for interactive forms of advertising: More than 50 percent of rail passengers take part in SMS competitions. For 22 percent of those surveyed, the RailPoster even triggers a purchase.
Psychographic data reveals affinities
Wigra MediaTools AG enriches GfK's socio-demographic data with psychographic data. Interested parties can find out, for example, what percentage of passengers on the S-Bahn are enthusiastic about holidays/travel or have an affinity for theater/concerts. The new sales documents "Effective advertising - facts, data, fares" are available immediately on request and can also be viewed on the website.
Further information and the complete sales documents with current market data are available at www.wigramediatools.ch.
High chances of contact and long duration of stay
The trend towards public transportation is undeniable. According to the 2009 study conducted by GfK Switzerland AG, the time spent on the train per journey is higher than ever before: the average time spent on the S-Bahn is 39.6 minutes, and 100.9 minutes on Intercity and Interregio trains. The reach has also increased enormously: with four weeks of 50% occupancy, the contact opportunities for the Zurich S-Bahn are 8.735 million and for Intercity and Interregio trains even 10.951 million.
Attractive form of advertising
RailPosters are a popular advertising medium - also among viewers! The GfK study shows that RailPosters are more appealing than other forms of advertising and stand out qualitatively from other public transport advertising media. RailPosters are predestined for interactive forms of advertising: More than 50 percent of rail passengers take part in SMS competitions. For 22 percent of those surveyed, the RailPoster even triggers a purchase.
Psychographic data reveals affinities
Wigra MediaTools AG enriches GfK's socio-demographic data with psychographic data. Interested parties can find out, for example, what percentage of passengers on the S-Bahn are enthusiastic about holidays/travel or have an affinity for theater/concerts. The new sales documents "Effective advertising - facts, data, fares" are available immediately on request and can also be viewed on the website.
Further information and the complete sales documents with current market data are available at www.wigramediatools.ch.
