Agence Trio realizes campaign for "Perspektive Schweiz"
As part of the 2023 federal elections, Agence Trio contributed to the Perspektive Schweiz campaign. The goal was to support pro-business and pro-agriculture forces. To that end, a brand was developed, and a national campaign was launched in October and November in collaboration with other agencies.
The Swiss Employers' Association Economiesuisse, the Swiss Farmers' Association and the Swiss Trade Association wanted to leave nothing to chance for the 2023 federal elections. Switzerland's major business associations joined forces under the specially created banner "Perspective Switzerland" to run a joint national communication campaign in support of the Swiss economy and agriculture. Following a call for tenders in 2022, three agencies were selected in a pitch to run the campaign at national level: Mediapolis for its contribution to political communication, Ammarkt to manage German-speaking Switzerland and finally Agence Trio to manage French-speaking Switzerland.
Cultural checks are unavoidable
A political campaign aims to spread powerful messages that are able to convince the public. When a political campaign is conducted at a national level in Switzerland, the slogans must sound equally good in all language regions. This is where Agence Trio was able to use its Cultural Check expertise to adapt and select the priority messages by region so that they would still have the same impact after their conversion to French. The agency worked on various messages that were used in different measures. These included posters, DOOH, press ads, flyers, web banners, content for social networks and other traditional campaign materials such as stickers, tarpaulins, flags et cetera.
Connecting coordination
Agence Trio also ensured that the campaign was heard throughout French-speaking Switzerland by bringing together the organizations supporting the Perspektive Schweiz movement through coordination work. By providing information on the development of the campaign in other regions and forwarding messages and campaign material, the agency enabled supporters to communicate and broadcast the campaign in their respective organizational or association circles. An amplification effect to pick up the supporters in their comfort zone.
Satisfactory balance sheet
Perspective Switzerland was able to draw a positive balance: The general voter turnout in Switzerland has increased compared to four years ago. In particular, the goal of strengthening the pro-business and pro-agriculture camp was achieved. The suggestions and the Perspective Switzerland campaign were well received by many candidates who passionately followed the colors of Perspective Switzerland and the vision "For a secure and stable Switzerland". Many of them received broad popular support for their participation and were thus elected or re-elected.
