Ship ahoy
Claims: The best advertising copy is the kind that becomes so ingrained in popular culture that it gets quoted at every opportunity—whether appropriate or not. In the case of this sign above the entrance to Panta Rhei, the occasion seems inappropriate to us.
Claims The best advertising texts are those that are so internalized by the vernacular that they are quoted at every right and wrong opportunity. The wrong opportunity seems to us to be this lettering above the entrance to Panta Rhei. The statement according to the original idea of Publicis is more than exhausted here, because "also" a restaurant is a bit of an exaggeration for the latest thing from the Lake Zurich Navigation Company. It should read: "I'm just a restaurant" - because, as we all know, this ship is not suitable for proper swimming.
