New magazine lures foodies out of the house

A new gastronomy magazine called Mein Restaurant is being launched on the Swiss market. The magazine, with an initial print run of 20,000 copies, is the official magazine for the Guide-bleu.ch gastro guide. It is dedicated exclusively to Swiss cuisine and Swiss products such as wine and cheese. The focus is not on recipes to cook, but on restaurants that offer fresh, regional and high-quality cuisine. The target audience is "foodies" and not primarily amateur chefs.
The new magazine is published by Apex Medienhaus in St. Gallen, which already publishes titles such as KMU Business, MEX, Womans, Consum and Golf/Lifestyle. The editorial director is Nicole Amrein.