Halder Record for Jura: Pleasure is the mother of invention
In Halder Record's latest campaign for the fully automatic coffee machine manufacturer Jura, Roger Federer charmingly demonstrates that enjoyment sparks creativity.
Roger Federer has been a brand ambassador for the fully automatic coffee machine manufacturer Jura since 2006. In the new commercials "Cold Brew", "Sweet Milk Foam" and "Double grinder", he brings his high likeability values into play and scores with a lot of charm and naturalness.
In addition to the enthusiasm and great ingenuity of the coffee lovers, the respective highlights of the Jura fully automatic machines are always presented in short episodes.
The first neighbor creates an elaborate work of art around a cold brew. The second amazes with a dizzying ringing mechanism for subtly sweetened milk foam. And the third apartment is home to original twins who complement each other perfectly like a double grinder. Federer says with a grin: "But there's an easier way" - namely at the touch of a button with Jura.
The moments of pleasure with Roger Federer also resulted in new images for the print and POS campaign, strikingly and vividly staged by fashion photographer Sven Bänziger.
The films have been shown on Swiss television since the fall and then all over the world. The print subjects complement the global marketing campaign.
Responsible at Jura Elektroapparate: Emanuel Probst (CEO); Meinrad Kofmel (Head of Communications & PR); Xavier Hadorn (Head of Marketing Services & Communications). Idea and concept: Halder Record. Film production: Pumpkin Film. Directed by: Kaspar Wedendahl. Camera: Filip Zumbrunn. Photography: Sven Bänziger. Photo production: Tina Aich.
