Consumers network

 The latest study by the Gottlieb Duttweiler Institute looks at consumer behavior. In the "Trust 2.0" study, the institute used a representative survey to examine consumer behavior and attitudes. The representative survey conducted by the Gottlieb Duttweiler Institute as part of this study showed that experts, specialists and independent organizations such as Stiftung Warentest continue to enjoy a high level of credibility - alongside family and friends. The summary of the study also shows that consumers are increasingly turning to new sources of information. The Internet, with its forums, social networks and price comparison services, plays an important role in decision-making. In contrast, traditional sources, manufacturer information, advertising and guidebook publications are among the losers, as are the media. Although respondents still have a high level of general trust in the media, they only play a marginal role when it comes to concrete decision-making. Trust in retailers and manufacturers has also declined. Consumers no longer believe that providers are interested in individual customers. Instead, they seek advice and information from other customers. An analysis of this interaction is essential for future marketing systems.