Heike Birlenbach becomes Chief Commercial Officer at Swiss
Heike Birlenbach will become Chief Commercial Officer of Swiss effective January 1, 2024. Currently Senior Vice President of Customer Experience for Lufthansa Group Airlines, she will succeed Tamur Goudarzi Pour, who will take over the Customer Experience division for the entire Lufthansa Group.
A change is imminent on the Management Board of Swiss International Air Lines. After five years at Swiss, the current CCO Tamur Goudarzi Pour is moving to the Lufthansa Group. He will take over the Customer Experience department for the entire Group. In addition to this role, he will also be responsible for a Lufthansa Group-wide task force with the aim of increasing customer satisfaction.
Heike Birlenbach will take his place in January 2024. She has been Senior Vice President Customer Experience for Lufthansa Group Airlines since 2021. In this position, she is responsible for customer strategy, experience design, customer service and digital interaction, as well as all product developments such as aircraft cabin interiors. Previously, she held a dual role as CCO of Lufthansa Airlines and was responsible for sales for the hub airlines. Birlenbach began her career at Lufthansa in 1990 and has held various management positions, primarily in the areas of sales and product development in London, Amsterdam, Milan, Munich and Frankfurt.She holds a Master of Management from McGill University in Montreal, Canada.
