BETC and Manor show the land of gifts
This year's Manor Christmas commercial, created by BETC, depicts an imaginary, fairy-tale-like animated Christmas world where dreams come true. The commercial will air starting Thursday on Swiss television channels, YouTube, and in Manor department stores.
One stormy night, Santa Claus crashes in the Swiss Alps and loses all his presents. However, he discovers Manorland - a fabulous world reminiscent of a Manor department store. In this imaginary world, he meets little illustrious helpers who are busy saving Christmas. The story is a reminder that the spirit of Christmas lies in shared joy and togetherness.
"In the current challenging times, we want to bring back the Christmas magic of childhood with the new TV commercial and make it tangible for everyone," explains Jennifer Frame, Brand Director at Manor.
The TV commercial is part of the 360-degree Christmas campaign and has been running since Thursday in a 30-second version and a shorter 10-second version on Swiss TV channels, YouTube and in Manor department stores.
Responsible at Manor: Sandra Kottenauer - Chief Procurement Officer & Chief Marketing Officer, Jennifer Frame - Marketing & CRM Director, Sarah Antonios - Head of Marketing, Marina Djordjevic - Leader Non-Food Marketing. Responsible at BETC: Christelle Fagot - General Manager, Mélanie Berthe - Associate Director, Charlotte Adam - Account Director, Maureen Tingaud - Account Manager, Antoinette Beatson - Executive Creative Director, Alexandre Henry - Creative Director, Victor Mutel - Art Director, Pascal Andre - Copywriter, Arthur Cantin - Creative Producer, Alexandre Ada - Réalisateur, Production company - Wizz, Sound studio - Gum.
