Franz&René brings the wines of Vaud to Expovina
Expovina is traditionally held in November at the Port of Zurich. This year’s guest of honor: wines from Vaud, which will be showcased on a ship dedicated exclusively to the guest canton. Franz&René is designing the campaign for the Office des Vins Vaudois (OVV).
The wines of Vaud reach the port of Zurich strengthened by all their diversity. The second largest wine canton in Switzerland presents six regions and a whole eight AOC's at the 68th edition of the wine event in the heart of Zurich.
For the campaign subject, the agency designed and produced a composing on the famous Limmatufer. The subject is currently distributed locally via OOH/DOOH as well as digitally. The agency also takes care of the equipment of the Vaud boat and the entire below-the-line communication package: this includes the invitations, competitions, programs & a presentation brochure for the wines that will be presented at Expovina.
Responsible at Office des Vins Vaudois: Christophe Théodoloz (Marketing Manager), Benjamin Gehrig (Management). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Service Direction & Digital), Eric Kohler (Art Direction), Stéfanie Flückiger (Graphic Designer), Yannic Sommer (Graphic designer), Audrey Grossenbacher (Graphic designer), Clara Bragagnini (Account executive). Production: Terence du Fresne, Gina Roder (Photography & Composing), Frédéric Müller (3D Renderings), Mila Haefeli (Promotion Tools).
