Mediaplus Suisse: Real-time multi-channel tracking with individual dashboards
Effective immediately, Mediaplus Suisse is offering all clients the creation of customized dashboards based on real-time multi-channel tracking. This is intended to benefit clients and optimize media planning.
According to a press release, the new system makes it possible to monitor the performance of campaigns in real time across all channels, to continuously compare them with the defined plan values and KPIs, and - if necessary - to optimize them immediately. Collaboration between the agency and its clients will be simplified and efficiency increased. Great progress would also be made in terms of transparency; static reporting, which only depicts a moment in time, would be eliminated. The dashboards of real-time multi-channel tracking promote dynamic planning, facilitate pacing and can be used as management reporting.
Support for the creation of conclusions
According to the media release, the new system supports the media experts in drawing up conclusions and serves as a source of experience for further campaigns. In addition to real-time analysis, Mediaplus Suisse is working on the integration of AI systems in data analysis: this development should facilitate optimal evaluation for effective budget allocation across all channels, help define target groups more precisely, as well as better predict their media consumption. These insights increase the potential for a successful, personalized customer approach along the sales funnel and also flow into briefings to creative.
Nico Podgorny, Chief Digital Officer and Chief Client Officer of Mediaplus Suisse at the House of Communication Zurich explains, "This step is a natural extension of our services in the area of data, analytics and AI, and a further addition to the launch of the global Mediaplus Real Time process."
