Farner and Greenpeace provide vital ground for marine conservation
Farner’s latest campaign for Greenpeace Switzerland shows why marine conservation affects each and every one of us directly—about 23,000 times a day.
The ocean is a fascinating ecosystem - and existentially important: Among other things, the oceans produce half of the air we breathe. Anyone who breathes - and we all do so around 23,000 times a day - must take an interest in the survival of the oceans. With this universal insight and an integrated campaign, Greenpeace Switzerland is raising awareness for marine conservation among a new target group.
After around 20 years of commitment, Greenpeace succeeded in getting the UN to adopt an ocean treaty in March 2023. The treaty protects parts of the oceans from overfishing and pollution. Greenpeace Switzerland's campaign communicates this historic opportunity with a message that should leave no one cold.
"If you breathe, you need the sea" - the simple yet impressive message is communicated on all relevant channels. For the TVC and radio spots, Farner also uses the acoustic potential of the concept and raffles off vacations in the "Swiss sea air" as an activating highlight.
The bilingual campaign can be seen and heard from the end of October 2023 as DOOH, on TV, as a weekly series on Radio1 and on various online channels.
Responsible at Greenpeace Switzerland: Linda Burger (Online Fundraising), Michael Eck (Online Fundraising), Claudia Forcellini (Fundraising Overview), Heidi Thomi (Direct Marketing Fundraising). Idea & Concept: Farner. Responsible at Shining Film: Stefan Bircher (Executive Producer), Chandra Marquart (Line Producer), Antonia Grosse (Production Support), Raul Rendon (Trainee), Yannis Petrone (Director), Tim Holder (DP), Kevin Prinz (1. AC), Sarah Gmür (HMU), Sven Wedekind (Gaffer), Pascal Holzer (Post Producer), Martin Luchsinger & Yannis Petrone (Editor), Gian Niggli (Research and Mood), Nicolas Küng (Post / Edit Assistant), Simon Hardegger (Colorist), David Haisch (Casting), Gabi Benz (Casting). Responsible at Jingle-Jungle: Federico Bettini (senior sound designer), Nina Cutkovic (junior sound designer), Alessandro Marinelli (junior sound designer). Distributor: Lighting equipment: Tyma-Film, Camera equipment: Eberle Filmequipment, Grip: Blowup. Cast: Anastasija Baumeler, Valeria Kientz Violetta Buggel, Annalena Miano, Jessica Fuchs, Dennis Prinz, Rocco Pimoceri, Elie Baslio, Doris Cordero-Rosales, Marianna Pisano, Amira Meier, Paula Grubenmann, Tamara Fryand, Bryan Pellegrino, Said & Yara, Michael Prinz, Serena Schmucki, Salvatore Petrone, Sarah Gmür, Sebastian Samek, Chandra Marquart, Raul Rendon.
