Tele 2 reprimanded for unfair advertising
Because the telecommunications company and the marketing firm Sysmar violated direct marketing regulations, they were reprimanded by the Fair Trading Commission. The companies had contacted customers who had opted out of receiving advertising by marking their phone numbers with an asterisk in the phone directory.
The telecommunications company and the marketing company Sysmar have been reprimanded by the Fair Trading Commission for violating direct marketing regulations. The companies had contacted customers who had protected themselves against advertising with a star entry in the telephone directory. According to the Sonntagszeitung newspaper, Sysmar had wanted to blame Tele 2. However, the Fairness Commission took a different view: anyone who engages in telemarketing must ensure that this is done legitimately - even if it is done on behalf of others. The decision is controversial because, according to insider information from the Sonntagszeitung, data records are widely used in the industry, regardless of whether they contain a label for unsolicited advertising or not. Marketing companies receive these data records from their customers. It is now clear that marketing companies and their customers must take action, otherwise calls for a ban would sooner or later be heard again.
