In Flagranti for EHC Biel: "We Own The Ice
With its «We Own The Ice» campaign, In flagranti is building on EHC Biel’s “Ice Age” campaign in its season ticket and game advertising.
To mark the start of the EHC Biel season, In Flagranti Communication is once again attracting ice hockey fans to the arena - and promising a special spectacle. Although the season tickets were almost sold out this year, they wanted to present the club to the general public with an eye-catching campaign, as they do every year, says Thomas Burkhardt, CMO of EHC Biel. "In this way, we were also able to inspire new visitors:inside and the sports-savvy public at the start of the season."
With the "We Own The Ice" campaign, in flagranti's subscription and match advertising ties in with the Ice Age Campaign an. This year, the focus is on the self-image as runner-up and a team with a strong home base. The new visuals will be visible on numerous classic and digital channels in the greater Biel-Seeland area at the start of the season.
