Enigma promotes Frel Solutions eyeglass holders
The Enigma agency supported the launch of Frel Solutions' ironing ends. To that end, a promotional video was produced, a web store was set up, and the official promotion kicks off on Tuesday with the launch of the digital campaign.
Frels approached Enigma with a desire to bring their award-winning product to market, which began retailing in 2019. The temple ends allow spectacle wearers to wear their glasses comfortably around the neck and also give the glasses a better grip when worn.
However, since the Frels were not promoted by the opticians or the manufacturer, the sales generated by the communication around the awards slowly declined. Frels had already established relationships with distributors for Switzerland and Germany; all that was missing was the marketing.
In a joint project, a marketing strategy was developed. First, a video was produced that presents the new product and its many possible applications. In addition to the physical points of sale in Ticino and French-speaking Switzerland, the product can be in the newly created webshop can now also be conveniently purchased online throughout Switzerland and in Germany. Finally, a digital advertising campaign targeted at the general public and linking directly to the store is intended to raise awareness of the Frels and drive sales further.
Responsible at Frel Solutions: Elena Delli-Compagni (Project Manager), Francesca Melera (Inventor & Founder). Responsible at Enigma: Kendy Doblies (Project Management, Strategy), Isabelle Wanner (Strategy), Claude Keller (Strategy, Webshop), Nicole Reber (Strategy), Alice Bachofner (Webshop), Laura Leffin (Support), Timothée Mägli (Mediaproduction), Fréderic Doms (Concept & Art Direction), Clément Diaz (Concept & Art Direction), Alexandra Stefan (Banner Design).
