Mobile services need to improve their offering
In Switzerland, sales of mobile services could triple in the next few years. However, according to a study by Publicom, there are not yet enough attractive offers on the market.
Last year, the Swiss spent a good CHF 250 million on mobile services. There is also a willingness to dig even deeper into their pockets. This was the result of a study by the media research company Publicom. If correspondingly useful and attractive offers were available, sales could increase by a further CHF 620 million over the next five years. However, it appears that many of the services offered by service providers do not meet consumer expectations. They are not technically mature enough or promise too little value. On the other hand, services that exploit the specific advantages of mobile communication, for example in the transport or leisure sector, are considered attractive. However, mobile TV, which was heavily promoted during the World Cup, is still meeting with little response. However, the number of users of this service has doubled within a year and interest in it has also increased significantly. Demand for mobile music has also risen sharply.
