Adello brings contextual advertising to YouTube

Adello has developed a solution called "GP" to improve YouTube targeting. Traditional methods such as cookies and keywords have proven insufficiently accurate because they often only book channels, the company writes. With "GP," it now offers a precise alternative through the use of contextual targeting, it says.

"GP" relies on technology that makes it possible to evaluate ads based on detailed information and comprehensively analyze not only the channels, but each individual video, the description, the link and, above all, their content. This allows target groups and interests to be selected very precisely and addressed in a targeted manner. The ads are embedded in suitable environments, which not only leads to increased performance, but also guarantees brand safety and reduces wastage. A decisive advantage of "GP" is that advertisers can specify and exclude their own topics without being restricted to the IAB taxonomy. This allows for presumably tailored and targeted advertising on YouTube.

Mark E. Forster, CEO of Adello points out: "GP is another innovation that goes beyond the existing Adello offering. What's interesting about it is that it brings Adello's philosophy - using data for better targeting - to YouTube. The precision is impressive, the cost is manageable, and the results are gratifying."

Effective immediately, advertisers and agencies have the option to book YouTube contextual targeting campaigns through "GP" at Adello.

Adello analyzes human behavior in real time and combines this with fully automated, self-learning technology for maximum mobile marketing ROI. Since 2022, the company is refocusing on the emerging metaverse technologies Blockchain, Gaming, Crypto/NFT. Adello operates offices in Europe, Asia and North America and is a Swisscom Ventures portfolio company.