Excom Media: Screens at Spar and Top CC can be booked programmatically
Excom Media is expanding its programmatic offerings for DOOH advertising at the point of sale, enabling advertisers to programmatically book more than 350 retail media screens in approximately 160 Swiss Spar and Top CC stores.
Excom Media has announced the programmatic connection of another retail network. From now on, advertisers can place data-based campaigns in the retail environment of Spar and TopCC. The total of 350 POS screens are located in Spar supermarkets as well as Top CC, Spar Express and Mini stores.
The Spar screens are placed in the high-contact areas of the stores, including the entrance and checkout area. By using location and time targeting, advertising messages can be controlled in real time. In addition, the system offers different playout frequencies to flexibly adjust advertising pressure according to needs.
