Cats like to play the dog for food

 
Wirz cat food proves for Exelcat from Migros that cats can also be trained. 
No cat will eat that: when it comes to advertising for cat food, most of the ideas have already been used. Sometimes the owner shows herself cuddling and happy, sometimes the animal just won't eat from the wrong bowl. So how do you creatively show that a new cat food tastes great? For a change, Wirz and CD Thomas Kurzmeyer's team don't entice with food shots that have been retouched to death, but with a plausible argument: if even the famously unaddressable cat makes such an effort, the new Exelcat Gusto must be something very special. The ads for Mars Schweiz AG's cat food, which is only sold in Migros, are a seamless continuation of the "Dog vs. Cat" relaunch campaign, with which Exelcat brought a breath of fresh air to Swiss pet food advertising last year.
The three cats were trained at Wirz by AD Barbara Hartmann, photographed by British photographer David Stewart, because there is a particularly successful animal trainer in England. Nevertheless, the three kittens still had to get a taste of computer air at the end. The cute kitty with the newspaper is made up of three animals. Is that the reason why this funny campaign is only available in print and not on film?
Andreas Panzeri