Galaxus Agency stages Italian beauty products

Galaxus Agency has developed a campaign on behalf of the Italian Trade Agency ITA - the Italian organization for export promotion. Under the name "Buongiorno Bellezza" the campaign promotes "Made in Italy" brands: "From premium products to trendy small brands, everything is included," says Laura Zieglmeister, who is supporting the project on the category management side. At the same time, Galaxus is doubling the number of Italian beauty brands.

The campaign was implemented entirely in-house. The Galaxus creation team developed various subjects that will be played out on social media from March to July. The motifs are inspired by old-fashioned wax tablecloths, which are sometimes still found in Sicilian nonnas' homes.

The Galaxus Agency promotes the sale of the products with additional text and shopping ads in the Google search engine. The media planning and control of the campaign is also carried out entirely in-house. After the "Design Made in Italy" campaign in 2021, this is already the second project that the agency has developed and implemented on behalf of ITA.

The online measures are also accompanied by an exhibition: From March until the end of May, customers can visit the Beauty Lab by Galaxus & En Vogue in Zurich to experience a selection of Italian beauty products up close.

Responsible at Digitec Galaxus: Flurin Spring (Creative Director), Luisa Silvestri, Julian Stauffer, Alessandro Thüler (Art Direction and Implementation), Nina Hoss (Project Management and Media Consulting), Kim Dietschweiler (Digital Marketing), Flavia Ulrich (Text), Laura Zieglmeister (Category Management), David Kübler (Corporate Communication).