Tincan, CKW and Joel Wicki provide power
The Zug-based agency Tincan has produced a commercial for CKW in which Joel Wicki generates electricity with all his might, thereby powering a ski lift. The commercial highlights the new partnership between the energy provider CKW and the Entlebuch “energy bundle.”.
CKW has been the main sponsor of the Lucerne Cantonal Wrestling Association for seven years. Now the energy service provider is expanding its commitment to the Swiss national sport. Recently, wrestling king Joel Wicki and CKW CEO Martin Schwab sealed a joint partnership. "Joel Wicki will be an ambassador for the CKW brand throughout Switzerland. This will help us to drive forward the expansion of renewable energies - especially with our services in the solar sector," says Schwab.
Tincan is responsible for the film production. The agency works very closely with CKW in the content area. The latest spot was about introducing Joel Wicki as the new brand ambassador in a funny and surprising way. Because the film is primarily promoted on social media, a short and captivating story was required.
Responsible at CKW: Josef Schumacher, Heidi Boss, Debora Baumgartner. Cast: Joel Wicki, Konrad Tanner, Lea Geisseler, Gaby Meier. Film production: Baris Erdal (producer), Raphael Willi (director), Adi Imholz (camera), Ephraim Tännler (sound), Balin Imfeld (lighting), Giada Rastelli (editor), Marc Odermatt (VFX), 3Fach Hirsche (music).
