The dialog maker
Remo Bachmann has teamed up with Daniel Brüngger and hopes that at Brüngger Bachmann, he will once again be able to focus more on shaping the company than on managing it.
Remo Bachmann has found each other with Daniel Brüngger and wants to do more than just manage at Brüngger Bachmann again. He knew that a change was needed after eight years. And when Remo Bachmann has something in mind, he focuses his "entire behavior on this goal".
When Bachmann heard by chance that Daniel Brüngger was setting up his own business, he arranged to have dinner with the former managing director of TBWA/Tequila, Lowe Direct and OgilvyOne. "We only knew each other briefly and had never met in private before. It turned out to be a very long evening."
Brüngger and Bachmann had intensive discussions, identified common goals and also agreed on things that they both wanted to leave behind. For example, large networks. "You may have more or less secure conditions there, but you can only move things slowly and with difficulty. A small, flexible and owner-managed agency, on the other hand, can react quickly and act effectively."
Remo Bachmann set himself the goal of four years in which he wanted to manage the creation as CD at the Swiss leader for dialog marketing. "Exciting stories and budgets for Kuoni, Pfister, Bluewin and NZZ, among others, meant that there was no shortage of challenges and the time span ultimately amounted to eight years. I was also appointed to the Cannes jury in 2004 and was able to exchange ideas with international works and people."
Then came the move from Adliswil to the advertising factory near Zurich's Stadelhofen. "I'm always open to change, because new opportunities suddenly open up. So I was looking forward to the challenges." But things often turn out differently than you think.
After several weeks of casual contact with Brüngger, Bachmann found the path for the future during his vacation and called his current partner while driving on the Dutch highway: "I'm getting in."
After more than twenty years in the job, he feels ready for an exciting new start.
Remo Bachmann already enjoyed being creative as a child and "preferred doing handicrafts to riding around on a moped". In 1979, he completed the preliminary course at the Zurich School of Design and decided to do a four-year apprenticeship as a graphic designer at Zogg Kettiger Gasser. Working for a small but excellent agency in a factory studio on the waterfront, he later quickly realized "that you can't get very far with a conventional design apprenticeship. Bachmann decided to study visual communication at the Higher School of Design in Zurich, now the University of Applied Sciences, where he was also able to expand his theoretical knowledge. "Another three years of training instead of working was a wonderful life." With healthy self-confidence and a "thick rucksack", he wanted to work independently as a freelancer and do great things.
The next few years were actually not bad. However, he would have glued more catalogs and pasted brochures than created corporate design. "You don't get anywhere that way." Remo Bachmann also realized: "I can't really make a name for myself as a freelancer."
To change this, he wrote a letter of application to several large agencies in 1997. However, to the surprise of the man who had trained for years, they all decided that a freelancer had "too little agency experience".
Bachmann slipped into the world of dialog marketing at Dr. Marc Rutschmann AG by chance - "and quickly became fascinated by this discipline. At the time, people didn't really know what it was." Bachmann realized that his training could be ideally combined with the more rational methods of target group analysis and behavioural studies. His successful work did not go unnoticed by Gilbert Fisch. He was headhunted in 1999. "Fisch Meier Direkt immediately impressed me as an agency. They were also booming and hired 33 new people in my first year." They worked for clients such as Deutsche Post, SBB, Blick Swisscard and also realized the "Joker" program for Swisscom in addition to "many publishing stories". When the agency "literally exploded" and eventually grew to over 70 people, Bachmann was also promoted from AD to CD.
When Gilbert Fisch left the agency and it physically moved under the Publicis umbrella in 2005, Bachmann noticed more and more changes. "Two corporate cultures collided. A process of discovery was needed. A dialog agency and a traditional one are still completely different in terms of thinking." Even though in the era of cross-media it no longer has the air of "dirty graphics and pork belly advertising", Bachmann missed the willingness to learn from one another.
This is now set to change at Brüngger Bachmann. The two partners complement each other perfectly. Bachmann is responsible for the creative side and wants to "develop and design more than just manage" in future. Daniel Brüngger is responsible for conception, consulting and agency management as well as databases and customer base analysis.
Brüngger Bachmann is positioned as a communications agency with a focus on dialog. "We stand for sustainable communication impact in consumer and business markets, dialog-oriented strategies and concepts - regardless of the communication discipline. In business-to-business markets, we work as a full-service communications agency with special expertise in direct marketing/dialogue marketing and offer holistic, integrated communications solutions. In business-to-consumer markets, we work as a direct and dialog marketing agency with a comprehensive understanding of integrated communication. This means that we work together with traditional agencies and offer comprehensive expertise in the development of creative and effective direct and dialog marketing programs and solve special dialog-oriented tasks."
Daniel Brüngger and Remo Bachmann are equal partners. Brüngger Bachmann currently works with 5 people. However, the newly founded agency plans to move to larger offices soon. An initial target for growth is 15 people. With this capacity, the agency is well positioned to handle even complex budgets.
In his private life, he enjoys spending time with his two-year-old daughter. His wife is a marketing manager in the education sector and also works in the communications industry. "We understand each other's jobs, but at home we want to talk about something else. As a creative person, you need breaks," says Bachmann, still remembering his formative days at the School of Design.
Andreas Panzeri
When Bachmann heard by chance that Daniel Brüngger was setting up his own business, he arranged to have dinner with the former managing director of TBWA/Tequila, Lowe Direct and OgilvyOne. "We only knew each other briefly and had never met in private before. It turned out to be a very long evening."
Brüngger and Bachmann had intensive discussions, identified common goals and also agreed on things that they both wanted to leave behind. For example, large networks. "You may have more or less secure conditions there, but you can only move things slowly and with difficulty. A small, flexible and owner-managed agency, on the other hand, can react quickly and act effectively."
Remo Bachmann set himself the goal of four years in which he wanted to manage the creation as CD at the Swiss leader for dialog marketing. "Exciting stories and budgets for Kuoni, Pfister, Bluewin and NZZ, among others, meant that there was no shortage of challenges and the time span ultimately amounted to eight years. I was also appointed to the Cannes jury in 2004 and was able to exchange ideas with international works and people."
Then came the move from Adliswil to the advertising factory near Zurich's Stadelhofen. "I'm always open to change, because new opportunities suddenly open up. So I was looking forward to the challenges." But things often turn out differently than you think.
After several weeks of casual contact with Brüngger, Bachmann found the path for the future during his vacation and called his current partner while driving on the Dutch highway: "I'm getting in."
After more than twenty years in the job, he feels ready for an exciting new start.
Remo Bachmann already enjoyed being creative as a child and "preferred doing handicrafts to riding around on a moped". In 1979, he completed the preliminary course at the Zurich School of Design and decided to do a four-year apprenticeship as a graphic designer at Zogg Kettiger Gasser. Working for a small but excellent agency in a factory studio on the waterfront, he later quickly realized "that you can't get very far with a conventional design apprenticeship. Bachmann decided to study visual communication at the Higher School of Design in Zurich, now the University of Applied Sciences, where he was also able to expand his theoretical knowledge. "Another three years of training instead of working was a wonderful life." With healthy self-confidence and a "thick rucksack", he wanted to work independently as a freelancer and do great things.
The next few years were actually not bad. However, he would have glued more catalogs and pasted brochures than created corporate design. "You don't get anywhere that way." Remo Bachmann also realized: "I can't really make a name for myself as a freelancer."
To change this, he wrote a letter of application to several large agencies in 1997. However, to the surprise of the man who had trained for years, they all decided that a freelancer had "too little agency experience".
Bachmann slipped into the world of dialog marketing at Dr. Marc Rutschmann AG by chance - "and quickly became fascinated by this discipline. At the time, people didn't really know what it was." Bachmann realized that his training could be ideally combined with the more rational methods of target group analysis and behavioural studies. His successful work did not go unnoticed by Gilbert Fisch. He was headhunted in 1999. "Fisch Meier Direkt immediately impressed me as an agency. They were also booming and hired 33 new people in my first year." They worked for clients such as Deutsche Post, SBB, Blick Swisscard and also realized the "Joker" program for Swisscom in addition to "many publishing stories". When the agency "literally exploded" and eventually grew to over 70 people, Bachmann was also promoted from AD to CD.
When Gilbert Fisch left the agency and it physically moved under the Publicis umbrella in 2005, Bachmann noticed more and more changes. "Two corporate cultures collided. A process of discovery was needed. A dialog agency and a traditional one are still completely different in terms of thinking." Even though in the era of cross-media it no longer has the air of "dirty graphics and pork belly advertising", Bachmann missed the willingness to learn from one another.
This is now set to change at Brüngger Bachmann. The two partners complement each other perfectly. Bachmann is responsible for the creative side and wants to "develop and design more than just manage" in future. Daniel Brüngger is responsible for conception, consulting and agency management as well as databases and customer base analysis.
Brüngger Bachmann is positioned as a communications agency with a focus on dialog. "We stand for sustainable communication impact in consumer and business markets, dialog-oriented strategies and concepts - regardless of the communication discipline. In business-to-business markets, we work as a full-service communications agency with special expertise in direct marketing/dialogue marketing and offer holistic, integrated communications solutions. In business-to-consumer markets, we work as a direct and dialog marketing agency with a comprehensive understanding of integrated communication. This means that we work together with traditional agencies and offer comprehensive expertise in the development of creative and effective direct and dialog marketing programs and solve special dialog-oriented tasks."
Daniel Brüngger and Remo Bachmann are equal partners. Brüngger Bachmann currently works with 5 people. However, the newly founded agency plans to move to larger offices soon. An initial target for growth is 15 people. With this capacity, the agency is well positioned to handle even complex budgets.
In his private life, he enjoys spending time with his two-year-old daughter. His wife is a marketing manager in the education sector and also works in the communications industry. "We understand each other's jobs, but at home we want to talk about something else. As a creative person, you need breaks," says Bachmann, still remembering his formative days at the School of Design.
Andreas Panzeri
