Noblesse oblige
Schmuck By Heart visualizes how Gübelin has lost none of its radiance even after 150 years. In the lifestyle sector, there is currently a longing for authenticity and tradition.
Schmuck By Heart visualizes how Gübelin has lost none of its radiance even after 150 years. In today's economic environment, family businesses are among the great exceptions. This is particularly true of those that have defied the competition for decades and have managed to consolidate their success with outstanding quality and innovative products. Since Maurice Breitschmied laid the foundations for today's Gübelin company 150 years ago, the name has stood for high-quality Swiss goldsmithing, innovative watchmaking and world-renowned jewelry expertise. In the lifestyle and fashion sector, there is currently a longing for authenticity and tradition. In many areas, such values are once again more in demand than fleeting trends and fast fashion. The new development also offers an excellent opportunity for traditional brands such as Gübelin.
In order to communicate "that the traditional Gübelin brand has lost none of its appeal and value even in the fifth generation", as the briefing states, the advertising agency By Heart was commissioned to position Gübelin independently in the competitive environment and to slightly rejuvenate the appearance of the brand. By Heart won the new client following a pitch, as Client Service Director Peter Krebs reports.
The values created by Gübelin are freshly interpreted in an elegant, strong brand bracket. CD Hans Siegwart wanted to "translate a traditional world into a contemporary world". The images should radiate trust. - Trust in a brand that has been reliable for 150 years.
The scenes were photographed by Frederic Auerbach, a star of the Parisian fashion scene. The new overall image developed by By Heart will adorn advertisements, posters and the POS of the eight stores from now until the end of the year.
Andreas Panzeri
In order to communicate "that the traditional Gübelin brand has lost none of its appeal and value even in the fifth generation", as the briefing states, the advertising agency By Heart was commissioned to position Gübelin independently in the competitive environment and to slightly rejuvenate the appearance of the brand. By Heart won the new client following a pitch, as Client Service Director Peter Krebs reports.
The values created by Gübelin are freshly interpreted in an elegant, strong brand bracket. CD Hans Siegwart wanted to "translate a traditional world into a contemporary world". The images should radiate trust. - Trust in a brand that has been reliable for 150 years.
The scenes were photographed by Frederic Auerbach, a star of the Parisian fashion scene. The new overall image developed by By Heart will adorn advertisements, posters and the POS of the eight stores from now until the end of the year.
Andreas Panzeri
