Mrs. Holle does Swiss advertising

 
Airline Swiss is going guerrilla. The airline went on the hunt for customers in three major German cities.  
Traditional advertising recipes no longer appeal to customers. That's what the airline Swiss thinks and is therefore turning to guerrilla marketing. The idea behind it: Using unconventional campaigns to appeal to the target group in a way they don't expect. The important thing is to achieve the greatest possible effect with the least possible resources. Guerrilla marketing campaigns deliberately push the boundaries, as could be seen in Germany about a month ago. The guerrillas from the Conceptbakery agency launched the "Cheeky parking is half the battle" campaign for Switzerland's quality airline under the slogan "Snowflakes, white skirts".
The mission: In the three cities of Berlin, Hamburg and Stuttgart, passers-by, commuters and tourists encountered red Daihatsu Copen compact cars covered in deceptively real-looking artificial snow. The vehicles were parked in prominent locations in the cities and attracted attention.
Advertising as an attractionThe campaign was obviously very well received by passers-by. They stopped and spontaneously took pictures of the cars. According to Swiss, thousands of pictures were taken in this way, turning the Swiss advertising into a real sight.
 
Swiss considers the campaign to be a complete success, which was received positively across the board. Felix Holzapfel from the Conceptbakery agency: "The values of our customer Swiss International Air Lines were presented in the desired charming way without provoking or overstepping legal boundaries."
The fact that the entire campaign was an advertisement apparently didn't bother anyone. Quite the opposite. The slogans "Schaffe, Schaffe, Urlaub mache" and "Schweizer Mitfliegzentrale", which were displayed in the side windows of the cars alongside offers to various destinations while parked, caused a smile or two. The offers from Swiss International Air Lines also met with interest and were very well received, writes Swiss in a press release.
Contrary to the widespread opinion that guerrilla marketing is often disruptive or against the law, the campaign in Germany proves that you don't have to go to the limits of provocation with the right amount of "Swissness". Incidentally, the campaign is documented in a film called "Guerilla Marketing Film - Swiss Made" on the YouTube video community.
Christian Lüscher