Family complements KPT fall campaign with TV spots
Reliability and a high level of employee commitment are top priorities at KPT. The two new commercials for the fall campaign—produced by Family—focus on these themes.
In the spots, Family stages KPT's two service promises in a surprising and humorous way: location-independent advice and 24/7 availability for medical problems.
Since Monday, the two TV spots complement the national campaign of the health insurance company from Bern, which has been running since August.
Responsible at KPT: Marc Bissig (overall responsibility), Stefanie Gehrig (campaign management offline), Daniel Knuchel (campaign management digital), Tanja Huber (digital), Natalie Portmann and Beni Meier (text). Responsible for Family: Claudio Catrambone (creative director/overall responsibility), Svenja Hässig (account director), Severin Binkert, Marion Gwerder, Torsten Maas, Grit Wolany (concept and art director). Production: Stories, Janic Halioua (director), Arthur Mebius (photographer), Jingle Jungle (recording studio). Responsible at Emoticom: Patrick Hüttenmoser (Creative Director), Jaana Kaufmann-Bienz (Consulting), Yves Ackermann, Marijan von Allmen, Mathias Habich, Anja Rüfenacht (Art Director), Richard Gehrig (Head of Production), Marc Wyss (Developer). Responsible at JBW Media: Nina Rolle, Oliver Huber (Media).
