Treating people instead of just diseases: Image campaign by Atoll for Männedorf Hospital
Atoll's current branding campaign for Männedorf Hospital aims to show that health is more than just the absence of illness.
With a new image campaign, Männedorf Hospital wants to complete its brand renewal activities. During the covid pandemic, a new website and a new corporate design were initially launched. What was still missing were advertising measures coordinated with these. These are intended to anchor Männedorf Hospital even more firmly in the minds of the population in the catchment area.
For this purpose, the Atoll agency developed a guiding idea that brings medical expertise and holistic patient understanding into a surprisingly simple context: At Männedorf Hospital, it is not just illnesses that are treated, but above all people. Because every person can expect not to be turned into an object in everyday hospital life, with statements like "How's the liver in room 12?
The campaign runs from September to November with a focus on Zurich and the right bank of the lake in the form of posters, newspaper ads, radio spots and digital formats.
Responsible at Männedorf Hospital: Martina Meyer, Rea Sturzenegger; responsible at Atoll: Axel Eckstein, Alexander Kranz-Mars; Photography: Désirée Good, Audio production: NJP Studios.
